1.WHAT IS AMAZON ADD

1.Introduction:

A. Grab attention with a catchy opening line or hook: Start the ad with a compelling statement or question that grabs the viewer's interest and makes them want to learn more.

B. Introduce the Product or Service Being Promoted: Clearly state the name of the product or service you are promoting. For example, if it's Amazon Prime, mention that up front.

C. Highlight the value proposition or unique selling points: Explain why the product or service is valuable and what sets it apart from competitors. This may include features such as fast shipping, exclusive content, or convenient shopping options.


2. Problem or Pain Point:

A. Identify a common problem or pain point: Identify a challenge or problem faced by the target audience that the advertised product/service can solve. For example, long delivery times, limited entertainment options, or difficulty finding the right product.

B. Create a Relatable Scene or Story: Paint a picture or tell a story that resonates with the viewer's experiences. Help them see themselves in the situation and identify the problem.

C. Emphasize the negative consequences of not having a product/service: Show how the absence of a product/service can lead to frustration, inconvenience, or lost opportunities.


3.Solution:

A. Present the advertised product/service as an ideal solution: Clearly demonstrate how the product or service solves the identified problem or pain point. Highlight its key features and capabilities.

B. Highlight key features and benefits: Explain how the product/service specifically addresses the previously mentioned pain points and improves the viewer's life. Focus on the unique advantages and benefits it offers.

C. Explain how the product/service solves pain points: Provide specific examples or scenarios that illustrate how the product/service makes the audience's life easier, more enjoyable, or more efficient. .


4.Social Proof/Definition:

A. Include positive customer testimonials or reviews: Share feedback from satisfied customers who have used the product or service and experienced its benefits. 

B. Highlight awards, accolades, or statistics: If the product/service has received notable recognition or achieved impressive results, mention them to further strengthen credibility.

C. Show real-life examples or case studies: Share specific examples or stories of how the product/service has positively impacted the lives of real people. This adds authenticity and relatability.


5. Call to Action:

A. Encourage viewers/readers to take a specific action: Clearly state what action you want the audience to take, such as making a purchase, signing up for a trial, or visiting a website.

B. Highlight special promotions or limited-time offers: If there are any discounts, promotions, or limited-time deals available, be sure to mention them to create a sense of urgency.

C. Provide clear instructions on how to take action: Clearly state how the audience can proceed, such as a website URL, a phone number to call, or a button to click. to provide.


6.Closing 

A. Reinforce the value proposition and benefits: Remind the audience of the key benefits they will gain by using the product/service.

B. Create a sense of urgency or FOMO: Encourage the audience to act quickly by highlighting any time-sensitive factors, limited availability, or special offers.

C. End with a memorable closing statement or tagline: Leave a lasting impression on the audience by ending the ad with a memorable line that summarizes the value proposition or creates a sense of excitement.